Online Film Distribution

Online film distribution means that the traditional indie film model is undergoing a transformation:

• Pre-sales + tax rebates + equity are harder to find.
• We live in a digital world – anyone can upload and download movies.
• VOD has replaced certain theatrical & DVD release patterns.
• You have more choices now – but that doesn’t make it easy.

how can you get your movie online & out to an audience?

If you have managed to fund your movie – a major feat! – how can you get online film distribution?

• The traditional model is to find a distributor to take the movie out in each territory – but one size doesn’t fit all. 
• If your movie has a big enough reach to warrant a theatrical release, great – let that distributor get to work.
• Smaller films however can get lost in a ‘volume’ business and traditional distribution may not be for you.

So, you can go direct to market with your movie – YouTube, iTunes, GooglePlay, Amazon … etc.

• BUT you have to promote this movie – there’s no marketing team backing you up. 
• If you choose online film distribution, YOU are the marketing team
• You need to know who your movie is for.  

AUDIENCE

• Who are they?
• Where are they?
• How do you get to them?
• Try targeted ads via social media specialists.

TARGET

• Your movie will NOT be for everyone.
• Who is your core audience?
• Promote the movie to that demographic.

HOOK 

• What is the hook for your movie?
• If it is easily definable, then it is easier to pitch out to potential viewers.
• The movie has to rise above the ‘noise’ that is content online.

ENGAGE

• Become your own brand and engage with your audience.
• Be the Taylor Swift of the movie business – create a conversation.
• Build an identity that flows through all of your content.
• Once you have that following, they will engage on everything you do & share.  

It’s much easier to get a film out there than ever before, however, rising above the noise is a trickier task.